Ultimately users can still post from their feeds, but the question of how to balance sharing versus content overload still stands.įrom a user-standpoint, this new feature could provide a frictionless way to share and engage without having to duet or overwhelm friends’ inboxes. While some community members reported feeling overwhelmed by too much feed-to-story posting, others argued that it was crucial to promoting small artists, organizations, and businesses. Earlier last year Instagram disabled the ability to share or reshare feed posts on personal stories to test how it would affect engagement. While TikTok is testing an easier way for users to share content, other social media platforms have been experimenting with the removal of some of their sharing features. How could reposting affect engagement and user experience? Reposted videos will also show all comments made on the video (unless you choose to unshare). This can be avoided by simply DMing the video, but could be inconvenient if you plan on sharing with a wider audience.
For both buttons, it prompts the sharer to explain why they are reposting the video.
TikTok is also testing a ‘Recommend’ button in-place of a repost button for some users. This gives users the opportunity to amplify content without having to stitch or duet with their own video. In other words, any video shared/reposted by a friend or viewed on your ‘Discover’ page cannot be reposted. In addition to only being available for select users, the repost button only appears on videos that were already suggested by the TikTok algorithm in your ‘For You’ page. According to a recent article from TechCrunch, the repost feature will only share video clips onto the ‘For You’ pages of friends and followers (unlike a Twitter retweet or Instagram story share which allows users to post content on their own feeds).
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